Interim whole assignment deadline will be 7th February Unit abstract The promotional side of marketing is probably the one most people are familiar with. We are exposed to marketing communications many times every day and they have become part of our environment. Within the marketing mix, the promotional aspects are concerned with this communication between the customer and the producer.
Performing effective promotions might drive sponsorships from possible strategic partners Special rumination campaigns can also be initiated in which events such as basketball, football and other games will be sponsored by the company.
As a part of promotion special offers, consumers will be made offers such as Buy Two Get One Free, Bulk discounts etc.
The overall aim behind this plan is to set up strong marketing plate form and to align the product with the goals and objectives of a company that will provide a quality product to satisfy consumer requirements around the globe.
In developing a promotions strategy for gym equipment the market will have o be segmented and analyzed according to the needs of the men and women.
For instance it can be segmented according to those who want to lose weight and have a great shape and those who want to maintain an active life and their health status between the ages of eighteen to sixty. These two market segments have different needs and therefore would require different target marketing approaches to attract them to the gym.
In the market segments of those who want to remain fit, advertising, sales promotion, and digital marketing promotions are most appropriate to be used.
We will write a custom essay sample on The Marketing Mix Promotions Order now More Essay Examples on Advertisements can be put in business directories and fitness magazines this is especially to attract the busy corporate person who is office bound. Sales promotions can be also through loyalty programs such as having extra free services like massages at the gym for loyal customers, giving discount packages to the members, waiving membership fees a limited number of time where members are supposed to bring their friends and work out for free, or even have a fitness fair where the gym show cases what it has to offer to potential customers.
An online marketing strategy would also entail email marketing by sending out newsletters to members and other potential customers who would have visited the gym, marketing through social media such as Backbone, twitter and Linked and having a website and through search engine optimization.
The gym will be positioned in the market as a state of the art gym with highly trained instructors to guide the clients through a healthy active lifestyle. This brand will seek to position the gym as a gig state of the art gym where every Woman who wants to keep fit and healthy should go.
Comparing and contrasting the two Promotional strategies: In the above promotional strategies both seek to identify the different market segments within their target market in order to develop effective promotions tool that work for each.
In each of the promotional strategies sales promotional, advertising and digital marketing have been used. Sales promotion is effective for both markets since it helps in increasing sales in markets that are fraught with stiff competition.
It also introduces the products been promoted in an objective manner to consumers and has the highest probability of increasing sales that any other strategy. Sales promotions also help keep old customers while acquiring new ones. The advertising promotions are to reach out to a wider market base that may not be normally reached through sales promotion efforts.
It also shows cases the potential customer what the products can offer them and in what ways they will be able to benefit either from the dog food or gym membership. Choose Type of service.The promotional mix refers to one of marketing mix’s 4Ps and consists of advertising, public relations, personal selling, and sales promotion.
It is defined as all the forms of communication that an organization uses to establish meaning for its product, or service, as well as a way to influence the buying behavior of targeted customers.
Promotion is one of the four elements of marketing mix (product, price, place, promotion). It is the communication link between the buyers and sellers for the purpose of informing, influencing, or persuading a potential buyer’s purchasing decision.
Types of promotion. Above the line promotion: Promotion in the media. In this assignment I will be Describe the promotional mix used by two selected administrations for a selected Product/service. The two administrations that I will be utilizing to depict the promotional mix are Walkers and Nike.
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is the coordination of marketing activities which includes publicity, sales promotion, advertising, direct marketing and personal selling.
Marketing and Promotional Mix Essay Sample In this assignment I will be Describe the promotional mix used by two selected organisations for a selected Product/service.
The two organisations that I will be using to describe the promotional mix . The term marketing mix refers to the marketing activities used to create, communicate and deliver value to the customer (Kotler, Keller, Brady, Goodman, & Hansen, , p. ). The four main marketing mix variables, referred to as the 4Ps of marketing are: product, price, place, and promotion.