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Dave Alvin King of California A poor 19th century guy from east of the Ohio river promises his love that he will return and marry her after he makes his fortune in the California gold rush. That didn't work out too well for him, but it probably woudn't have been a great song if it had. This rootsy acoustic song from beautifully conjures up the era and the spirit of "Go west young man.

Business plan canvas doc marten

Build, Measure, Learn sounds pretty simple. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development While it sounds simple, the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20th century to build and ship products.

Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback.

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Waterfall Development was all about execution of the requirements document. Only after shipping and attempting to sell the product would a startup hear any substantive feedback from customers.

And too often, after months or even years of development, entrepreneurs learned the hard way that customers were not buying their product because they did not need or want most of its features.

This methodology improved on waterfall by building software iteratively and involving the customer.

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With Agile you could end up satisfying every feature a customer asked for and still go out of business. Then came the Build-Measure-learn focus of the Lean Startup. Build-Measure-Learn The goal of Build-Measure-Learn is not to build a final product to ship or even to build a prototype of a product, but to maximize learning through incremental and iterative engineering.

Learning could be about product features, customer needs, the right pricing and distribution channel, etc.

business plan canvas doc marten

Rather it is the simplest thing that you can show to customers to get the most learning at that point in time. Early on in a startup, an MVP could simply be a PowerPoint slide, wireframe, clay model, sample data set, etc.

A major improvement over Waterfall development, Build Measure Learn lets startups be fast, agile and efficient. The three-circle diagram of Build Measure Learn is good approximation of the process. The diagram does seem to imply build stuff and throw it out of the building.

A more detailed version of the Build Measure Learn diagram helps to clarify the meaning by adding three more elements: And the new learning will influence our next ideas.

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The focus on testing specific ideas counters the concern that build-measure-learn is just throwing things against the wall and see if they work.

We can now do better.

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In contrast, a hypothesis means we have an educated guess that requires experimentation and data to validate or invalidate.

That the Lean Startup begins with acknowledging that your idea is simply a series of untested hypotheses is a big idea. And all of these hypotheses and minimal viable products change over time as you learn more.Buy Dr. Martens Men's Padten 10 Tie Padded Casual Boots, Black Leather, 4 M UK, 5 M US and other Boots at timberdesignmag.com Our wide selection is eligible for free shipping and free returns.

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1-page business planning What is a Lean Canvas? Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions using 9 basic building blocks. 47 4 1 4 47 4 2 1 47 4 3 1 47 8 1 1 47 8 2 1 47 8 3 1 47 8 4 1 47 8 5 1 47 8 6 1 8.

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